An exclusive report is a piece of news that is distributed to one media outlet or publication before it is shared with others. This strategy is often used for breaking news that has high value or interest to the target audience.
Offering a media an exclusive story can help build trust and demonstrates that you want to forge a relationship with them and their readers. It can also make your announcement stand out more than a widely distributed press release. However, there are some risks that come with offering an exclusive. For example, if you give a reporter an exclusive and they don’t publish, it may burn bridges. Ultimately, it is important to weigh the pros and cons of an exclusive before making a decision.
In order for a news story to be considered an exclusive, it needs to have a unique angle that hasn’t been covered by other media outlets. This could be insight from an interview with a subject matter expert or new information that was obtained through public records. The angle must be compelling and provide an additional layer of intrigue to the topic to warrant exclusivity. Lastly, it is important to thoroughly research the journalists or media outlets you plan on pitching the story to to ensure they are interested and have the capacity to cover it. Additionally, you should be prepared to quickly supply high-resolution images and other documentation that will expedite the reporting process.