A news feature is a non-fiction piece of writing that takes a journalistic approach to storytelling. It is typically a longer piece of content than a news article, and it offers a deeper dive into a topic. It can be subjective and emotive. It may also be a narrative story that engages the reader with the subject matter.
Unlike news stories that are largely time-sensitive, a good feature article often has a more enduring appeal. These stories are known as evergreen because they remain relevant long after the initial publication date.
News features are a popular format in both print and online newspapers and magazines. They can cover a wide range of topics, including profiles of individuals, in-depth analysis of industry trends, and human interest stories.
When it comes to writing a news feature, it is important to keep in mind the “show, don’t tell” writing technique. This means describing the subject’s experience and adding detail. For example, instead of merely telling readers that Johnny was tired after running up the hill, a better description might include that his legs were burning and his cheeks were red from effort.
A good news feature requires a lot of research, so it is a great way to generate press outside of the traditional advertising space. This can help to build your company’s credibility and can generate leads for you in the future. A well-written news feature also demonstrates your knowledge of the subject matter and will allow you to generate a wide range of quotes from experts, interviewees, and people in the community.