When writing a news update, it’s important to avoid personal bias and let the subject matter do the talking. This is especially true when interviewing sources for the piece, as it’s often inappropriate to inject your own opinion. The best way to approach a topic is to ask for quotes that speak directly to the point of the story, or use a quote from a public statement.
Keeping your audience in mind is also vital when creating a news article. Depending on the type of article you’re creating, this may be as simple as knowing your location and readership base. For example, if you’re highlighting a local event or zoning laws in an area, your target demographic is likely to be residents of the city or region you’re covering.
Likewise, if you’re reporting on your company’s latest accomplishments and updates, it’s important to know your audience. Larger businesses frequently create a news update for their employees to keep them informed of the company’s goals and successes, as well as major milestones achieved by their teams. This can serve as a morale booster, as well as a great marketing tool.