A news alert is an email notification sent to you by Google that keeps you updated about new content on the web related to your search terms. For example, if you set up an alert for your company’s name, you will receive a notification every time it appears online. This tool is especially useful for businesses that need to monitor their brand’s reputation. It’s also great for public relations, as it allows you to keep track of positive or negative mentions of your business in the media.
Mastering media alerts is an essential skill for PR professionals who want to elevate their media outreach game. By the end of this article, you will be able to craft impactful media alerts that resonate with your clients and audiences, setting them up for success in their respective markets.
An excellent way to reach journalists with your event announcements is to send media alerts or media advisories. These are one-page announcements of an upcoming event that are intended specially for journalists. They can be a good way to convince reporters that your event is a genuine news story worthy of coverage.
When creating a news alert, it’s important to use keywords that are specific and relevant. Avoid broad words such as technology, SEO or restaurants, which can quickly flood your inbox with irrelevant content. You can also use search operators to filter out unrelated content and refine your alerts even further. For example, using quotation marks around a search term will ensure that only results containing both the keyword and the exact phrase are returned.